The world has no shortage of people that are
unhealthy, obese, lazy, or have an unfortunate medical condition. For these
reasons, the world needs more personal trainers to help people reclaim a
quality life through proper diet and exercise.
But where can these people find the right fitness professional? How can
a fitness professional (personal trainer) make their name as recognizable as
the golden arches of McDonalds?
The key to business success is through great
advertising of their products. The definition of advertising, according to the
American Heritage Dictionary, is the activity of attracting public attention to
a product or business, as by paid announcements in the print, broadcast, or
electronic media. Knowing where and when
to advertise
is one of the toughest things for a fitness professional to accomplish. Sure,
there are the conventional methods such as placing ads in a newspaper, mass
mail-outs, and radio spots; however, these advertising methods are costly and
often ineffective. Social media is the
fastest, and can often be the cheapest, way to advertise for those in the
fitness business.
An
effective advertising approach for fitness professionals is often found in the
realm of social media. Personal Trainers base their business model on building personal
relationships with individuals in order to transform them physically, mentally,
and sometimes even spiritually. So it would seem beneficial to use social media
to help strengthen the personal relationship.
Facebook
can be used to invite clients and guests to your 5:30am boot camp. Once you
have invited clients to follow you on Twitter,
in a simple tweet can motivate them to attend sessions and re-tweet to their
friends who then become potential clients. Boot camps can be promoted by posting
daily pictures on Instagram, as well as Facebook, and Twitter. The active photographs will motivate current
clients and all of their social media followers to continue their fitness regimen.
Finally, when the boot camp is over, the Personal Trainer can provide a list of
all the exercises performed in the class by ‘pinning’ the workout on Pinterest. It is even possible to become a Virtual
Personal Trainer by utilizing an online business such
as Fitzeal.
For
those not capitalizing on social media as a way to effective and efficiently
market your fitness business to the masses, I advise you to seek help and start
using it. Facebook even has it very own marketing page called Facebook
Marketing. There are plenty of free
and pay-for-use companies that can assist in turning your social media sites
into a business platform that can possibly increase your income and professional
brand.
Using social media sites such as Twitter or Facebook to promote yourself as a personal trainer is a brilliant idea. Facebook and Twitter are growing rapidly and almost every person has atleast one of them if not both. Advertising yourself of social media websites is free and can actually spread faster on the internet than through radio or the tv.
ReplyDeleteSocial media to advertise personal training is a brilliant idea! so many people have a Facebook and twitter. It growing so rapidly that so many people are using these sites to advertise. You are more likely to reach your clients and have better communication.
ReplyDeleteUsing the social media is great way to advertise. Im on Instagram and Twitter at least three times a day even if im busy I find time for it. When I see fitness pages on twitter I follow them and usually they will have motivational quotes that make me want to get up and go workout. Same goes for Instagram, when I see fitness pages that have fit woman and healthy food it makes me want to look like those woman by eating that healthy food. So I agree that media is a great way to advertise fitness. Social media is the only thing that can completely grab our societies attention now a days.
ReplyDeleteAll l see now is people on their phones or computers checking all of their social media sites. So what better way to promote your business. I follow at least 10 fitness sites on instagram. I use them for ideas on workouts or healthy recipes. Social media is the best way to go when you are trying to promote a business.
ReplyDelete