An important marketing tool for sports teams is using a creative logo and color scheme in advertising their product. One of these areas of marketing in which these concepts can be readily seen in is team uniforms and apparel. Whether it is collegiate or high school teams, uniforms are becoming more complex and important to team marketability. Brands and uniforms are now becoming a huge recruiting tool for most collegiate programs. Oregon has used the uniform and color schemes to the schools advantage to help gain national recognition for its athletic programs.
High school athletes are now having an influence on what brand and style uniforms are being purchased for their teams. As an aspiring athletic director, I think it is important for the athletic director, to not only focus on the budget of the teams but to also provide the players and coaches with apparel and uniforms that they can take pride in wearing. These creative uniform choices can speak volumes for an athletic program. When a football team travels to a rival town for a Friday night game, the entire town is represented by what is put out on the field. A clean, sleek uniform can help represent the image of a community.
Look good ... feel good ... play good!
Being creative with uniforms with a school's logo and/or the colors can really impact how these athletes feel about the program they are representing. Look good...feel good...play good definately plays some part of performance with confidence level.
ReplyDeleteMost of Americans are brand conscious and this mentality is evident in the sports world as well. College coaches will tell you that the 'right' uniforms (and brand affiliation) are important aspects in the recruiting process. "Are you a Nike, Reebok, or Under Armour team?" is a question that is often asked by high school athletes when the college coaches come knocking. Marketing your athletic program with the 'right' uniform is big business!
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