Protecting PE, Children, and the Future

Physical Education is unfortunately a dying subject in America’s public schools. As physical educators, we desperately need to promote the importance of PE. There are many ways to market a product and get a specific message out to the public. My favorite form of marketing is advertising on different types of apparel which creates a walking billboard for your message.

Under Armour is a leading sportswear company. They have an effective tagline, Protect This House, and they aggressively promote their products. Physical Educators need to take a page from the Under Armour playbook in order to effectively market PE in the public schools.

Physical Educators first need to create a tagline that intrigues the public. For example, “Protecting Our Future,” could serve as a potential PE tagline. Children are our future; without physical education, children will not understand the importance of daily physical activity. T-shirts could be designed and given to PE students for good behavior or a specific in-class achievement. As a result the message would be delivered to the public that we care for our children’s health and wellness. As children wear the t-shirts, they will be promoting the positive message about PE.

To protect the PE profession and protect the health of our children, we must promote the importance of PE.  The future of PE is in our hands --- we must effectively market our message!