The product and logos are
fundamental to the success of any sports marketing effort. The product lets the
customer know what you represent (team or apparel or service) while the logo is
what catches the eye and lets the customer know who you are (brand identity).
The logo is often what people recognize even before they purchase the
product. The customer wants to associate
themselves with a ‘winning’ product and the logo often indicates quality.
As a former player and assistant
golf coach at Tarleton State University, one of my favorite apparel items was
our hats. A white hat with purple writing and purple hat with white writing
were used in competition and practice, respectively. The front of the hat showcased
the team name “Tarleton”; however, the “T” was monogramed to resemble the “T”
in Titleist, a premier golf company. The
side of the hat was stitched with TSU Golf.
Taking a page from the Titleist
playbook was a great marketing idea for the golf team because the hats were
immediately identified with golf. It was also a great fundraising idea because supporters
who play golf are fanatics for Titleist products and readily bought them to
show support for the program.
Consider product and logo when
marketing your program…it’s a hole-in-one strategy!
This is an excellent idea. If you look at players on the PGA, their dress has become a weekly "who's who" in sports marketing. Rickie Fowler has really put himself in the spotlight with flashy clothes and a new style golf hat. I really like this Tarleton logo idea, Titleist is on the top of golfing and so is Tarleton State.
ReplyDeleteBrilliant marketing strategy!
ReplyDelete