Monday, May 20, 2013

Tarleton State University: Golf Logo

The product and logos are fundamental to the success of any sports marketing effort. The product lets the customer know what you represent (team or apparel or service) while the logo is what catches the eye and lets the customer know who you are (brand identity). The logo is often what people recognize even before they purchase the product.  The customer wants to associate themselves with a ‘winning’ product and the logo often indicates quality. 
 
As a former player and assistant golf coach at Tarleton State University, one of my favorite apparel items was our hats. A white hat with purple writing and purple hat with white writing were used in competition and practice, respectively. The front of the hat showcased the team name “Tarleton”; however, the “T” was monogramed to resemble the “T” in Titleist, a premier golf company.  The side of the hat was stitched with TSU Golf.
 
Taking a page from the Titleist playbook was a great marketing idea for the golf team because the hats were immediately identified with golf. It was also a great fundraising idea because supporters who play golf are fanatics for Titleist products and readily bought them to show support for the program.
 
Consider product and logo when marketing your program…it’s a hole-in-one strategy!


2 comments:

  1. This is an excellent idea. If you look at players on the PGA, their dress has become a weekly "who's who" in sports marketing. Rickie Fowler has really put himself in the spotlight with flashy clothes and a new style golf hat. I really like this Tarleton logo idea, Titleist is on the top of golfing and so is Tarleton State.

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