Monday, May 20, 2013

Social Media and NCAA Compliance


A quick search of social media sites reveals that virtually every athletic compliance office in the Big XII Conference has an active Twitter account. Administrators, coaches, athletes, boosters, and fans can now follow their favorite athletic programs and receive news, updates on rules, and information regarding compliance issues in concise 140 character tweets. Some of the more active athletic compliance offices have shown creativity with their production of comedic videos and pictures in an effort to inform boosters and fans of the more complex and unheard of interpretations regarding recruiting and athletic eligibility.

The new-age compliance directors and officers are proving that social media is beneficial in educational efforts and can be more effective than citing regulations straight from the book. Within all ranks of the NCAA, compliance offices are following their fellow compliance departments on Facebook and Twitter and often re-posting and re-tweeting one another’s informative messages.

Today’s world of collegiate athletics requires the constant and consistent touch of governing from afar. Social media needs be utilized in order to maintain the integrity of the athletic department, while not being surpassed by the competition. When working in collegiate athletics, social media should be used extensively to educate all involved.

2 comments:

  1. If you are not using every tool available to get your information out, you are not doing your job. At the same time Twitter does not replace traditional communication methods. Hand written notes and face to face meetings will have more impact, now and in the foreseeable future.

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  2. I agree with the previous comment --- nothing will replace the impact of face-to-face compliance meetings and due diligence in the workplace. However, social media is a quick, cost effective method for spreading the word to a large number of boosters or fans that might otherwise NOT have contact with the athletic staff.
    Good conversation about an important topic!

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