Friday, May 24, 2013

The 12th Man

Many colleges have traditions and rituals that are University specific and very important to the players, fans and alumni. Texas A&M University, in College Station, upholds a tradition that involves all who proudly wear the Maroon and White.


Gill became known as the 12th Man because of his willingness to support his team and his school. This spirit of Texas A&M University has become a very valuable asset to the school in their quest for success on the gridiron and in the classroom. The 12th Man is used as a marketing tool to promote pride on campus; the 12th Man verbiage is visible on  university apparel, game day media guides, and is even on the football stadium. The 12th Man is the spirit of the A&M student body and is represented at all Texas A&M football games as the student body stands ready (literally, the student body stands up during the entire game) should the eleven men on the gridiron need assistance.

Using tradition to promote school spirit is a simple yet powerful marketing strategy that all universities should embrace. Discover the history of your school and encourage students to rally around the tradition!

No comments:

Post a Comment