Monday, May 20, 2013

Community Service and Sports Marketing


The TV commercials for NFL PLAY 60 are one of my favorite sports marketing ideas. NFL PLAY 60 is the National Football League's campaign to encourage kids to be physically active for 60-minutes a day in order to help reverse the trend of childhood obesity. As a child, I looked up to pro athletes and considered them role models and heroes who I wanted to emulate. In one of the NFL Play 60 commercials, a young kid thanks Carolina Panthers quarterback Cam Newton for stopping by his school and mentoring them on exercising and eating right. This message tells me how important it is for an athlete to participate in mentoring as a community service initiative.
As a future college baseball coach, I want to get my team involved in a community service project which involves mentoring at-risk youth. Having a college baseball team play and mentor these kids will provide hope and a positive role model.   Getting involved in community service is a great way to help promote a servant purpose and the team’s moral values as a whole. A team that possesses qualities such as these shows the community there is more to a baseball team than just the game.

3 comments:

  1. Play 60 is a great organization, with childhood obesity being a prominent problem in America professional athletes and athletic organizations could make a huge impact on advocating healthier lifestyles for children. Time have changed, kids no longer play outside for hours upon end but have rather become glued to a TV screen. Good blog very important topic.

    ReplyDelete
  2. NFL Play 60 is a great example of the positive influence professional athletes have on the younger generation.
    Thanks, Miguel!

    ReplyDelete
  3. The NFL is using its star power to market health & fitness to the youth of America. In my opinion, this is a powerful way to combat the obesity epidemic in our country. Shout out to the NFL!!!!

    ReplyDelete