The University of Texas athletic
department is a powerhouse that scores on the field and in the revenue
department. According to beyondsports.com, during the 2011 season the Longhorns
football team brought in more than $95 million while the men’s basketball team
saw revenues in excess of $16 million.
The $112 million generated by the football and basketball programs did not
include revenue from the Longhorn Network or national apparel sales.
Talk about marketing your team. UT
has a winning tradition on the field while fans from all over the nation
support the team off the field by purchasing Texas Longhorns merchandise. It is
a not uncommon to see University of Texas Co-Op's in major cities, other than Austin,
throughout Texas. This further proves the point that the UT athletics brand
"the Longhorn" is not only a recognizable symbol of success, but also
a fashion statement worth flaunting.
The University of Texas comes in
at number one in revenue and in fan base. As young couples prepare for families,
their children's fate is already determined as most Texas infants have burnt
orange baby clothes, or a Longhorn baseball cap, or a UT football in their
possession immediately upon being placed in the crib. Burnt orange is a common
thread in Texas towns, and any Texan can tell you that UT sports have a lasting
record of success that can trump any other college program in the nation. UT
has made itself an athletic staple in the state, as well as the nation. They
are not just a sports program—they are a brand, a symbol burnt into the
public's mind that symbolizes success.
Growing up in Austin, TX, I naturally was surrounded by longhorn paraphernalia and fans that “bled burnt orange.” Even though no one in my family went to the University of Texas, nor is anyone an avid sports supporter, the constant impact of media converted me into a longhorn fan. I didn’t always know the scores of games or follow any other sport than football, but culturally, I was encouraged to support the longhorns. The power of the marketing is even more impressive over the last couple years as the football team has not quite been the powerhouse it was in the past. Even still, the support of the team and university feels as strong as ever.
ReplyDeleteI must say you have write an impressive and detail Article. very informative and impressive . looking forward to see more update like that .
ReplyDeletesports review