Sports marketing is the job of everyone within the Athletic
Department including the coaches. Yet, marketing a program is an on-going and
ever changing process. Coaches should
consider the developing a basic marketing plan to address the needs of various
target groups within the program.
1. High School athletes - As a college coach, you must market your team to high school
athletes. The team as well as the school
must grab the attention of the young student. A student-athlete is not going to
join a team if he doesn’t feel at home and inspired by the program.
2. Parents- Yes,
you are recruiting the student-athlete; however, you must sell the parents on
the school, degree, and the program. But
with that said, no matter how much influence the parents have on their child,
the student-athlete is not going to come if he is not ‘wowed’ by your program
and sales pitch.
3. Pep Rallies-Yes,
it may sound like a high school event; however, if designed appropriately pep
rallies can also be an effective means for getting college students to come out
and support the team.
4. Social Media- This is the hottest trend for
marketing right now. It is vital to keep
up with the times and social media is the perfect way to market your school and
get that “Hype Machine” rolling.
5. Meet the Players Night- Having a meet the player’s night is
a great way for the student body and local community to build some camaraderie with your team. It also allows the fans
to put a name with a face! They want to
know who they are watching!
6. Community Service- Getting your team into the community
is vital in building your program.
Community service not only allows you to build a good reputation, but
also allows you to reach the older generation as well.
7. Church-Being involved with a church is
another great idea! It allows you to
help others in need of help by doing things like food drives and toys for
tots. This will continue to build your
reputation as well as the schools. It also allows you to reach and gain fans
you normally would not.
Coaching in this era is more than about wins and losses! It is about who you can do for your school,
community, and your players. Keeping up
with today’s trends and being a master marketer go hand-in-hand with being a
good coach. It’s about being a trend
setter!
This article compacts many different forms of marketing used in today's sports. I liked how it went over all aspects of marketing in sports by talking about how high school athletes and how they were marketed all the way to college level athletes as well.
ReplyDeleteI like the plan written out in this article. It shows a guide line on how to efficiently tackle a coaching job beside the actual practicing and competing! Most people don't realize what a coaching position actually entitles you to.
ReplyDeleteI like how it elaborates on the things other than winning games. A coaching job shouldn't just be about winning games. It should be about teaching a young man how to engange in life, with the community and other things. A coach should be a leader and to do that is by setting a good example for the younger. Also I feel like it is their job to teach the athletes on how to be greatful and humble. I like how this article talks about church and community serviee. those are very great tips.
ReplyDeleteThis article tells us about how college coaches get there team involved with the community and other local students around them. And also it kind of shows how a college coach would recruit and get high school players to interest their school.
ReplyDeleteI like how this article doesn't focus all on coaches wanting to win. Winning is a big deal but isn't everything. I know coaches who like to see a kid change in the four years of playing to a young mature guy and watch them grow up.
DeleteI like how this article gives different ways/techniques a couch should do to win over a player and to have them play for his school. Coaching is a touch job, especially at college level and giving an outline would help the coaches find a player and get that player to play for them.
ReplyDeleteBeing an athlete my self, the marketing part of this athletic department won me and my parents over. Recruiting is a big part of getting the best athletes at your school so that the athlete and sport can be successful.
ReplyDeleteI was very informed of how much actual planning goes into a sports marketer. You dont really think about it but seeing this really shows how much involvement and support people need to join your establishment.
ReplyDeleteIt always a good Idea to plan for your sports marketeering. This article shows how much more involved athletes are in the school and community then just playing sports. They are role models for future athletes that are entering the program and setting the example.
ReplyDeleteRecruiting is a huge part of college athletics, and this article does a great job at explaining the importance of marketing in sports
ReplyDelete