Thursday, January 31, 2013
Television and the Promotion of Dance
Television may be the quickest, most accessible form of communication and promotion known to man and the divot that you have put in your couch over the years will confirm this statement. Just about every American household owns a television set that is often left on 24/7. According to the New York Times, the average American watched approximately 34 hours of television per week in the year 2010. With Americans consumed with watching TV, companies know that the 30-second ads and reality shows are ideal for effectively promoting a product or idea.
Dance is a great example of the power of television. Dance was a dying sport until it gained popularity on television. There are many popular television shows such as So You Think You Can Dance, America’s Best Dance Crew, and Dancing with The Stars just to name a few.
Though I am not a dancer, I believe these reality shows do a great job of promoting dance to the American population, especially children. These shows can spark the interest of a young child and possibly jump-start their dance career. Many talented individuals have become famous due to these shows that otherwise may have not gotten this opportunity. Though these reality shows are mainly for entertainment and humor, it may likely lead a young person to dance and get fit at the same time.