Thursday, February 28, 2013

Nike’s New Technology: Flyknit


Nike has been the top footwear company since its existence in the late 70s, and has made tremendous gains on the technology of performance shoes, specifically in the running department. In 2007, Nike introduced their new Flywire technology, a shoe that is supported by strong wires with minimal weight.

As advanced as the Flywire is, Nike had developed a new technology called Flyknit. As the name entails, the shoe’s upper looks as though it’s been knitted by hand. The shoe has a breathable mesh pattern without any unnecessary seams. This Flyknit concept was developed for road racing shoes to allow athletes to receive the snuggest fit possible. The Flyknit Lunar Racer weighs in at 5.6 oz, making it an ideal lightweight racing shoe for the best marathoners in the world. London’s marathon silver medalist, Abel Kirui wore the Flyknit racers this past summer, along with many other top Nike athletes.

Currently, this technology is also offered in a similar lightweight training shoe, the Flyknit Lunar 1+. The price tag on these shoes is a bit steep, at $150. However, if this knitting technology is as strong as the Flywire, it may be well worth it. It will be interesting to see if Nike uses this technology for other sport specific footwear as we saw with the Flywire. 

7 comments:

  1. For serious runners, there may well be great benefit in this new Flyknit material. Many races are won by split second margins...perhaps the new technology can play a major role in the success of future competitors.

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  2. I love Nike and the things they have done to enhance athletes performance, but I have never really liked the fact that the equipment that they make that I could use in events are way to overpriced.

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  7. No running shoe company puts more technology and money into their shoe design program than Phil Knight and Nike. By hiring some of the top names in design and innovation Nike has set themselves apart and have made their competition constantly attempt to catch up. Nike has put itself into a position of not having to show their products in their advertisements and commercials. They display a mindset and an attitude that the consumers desire. After producing this desire in viewers, they back it up with a great product.

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