Social Media Marketing & Fitness Professionals

The world has no shortage of people that are unhealthy, obese, lazy, or have an unfortunate medical condition. For these reasons, the world needs more personal trainers to help people reclaim a quality life through proper diet and exercise.  But where can these people find the right fitness professional? How can a fitness professional (personal trainer) make their name as recognizable as the golden arches of McDonalds?

The key to business success is through great advertising of their products. The definition of advertising, according to the American Heritage Dictionary, is the activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.  Knowing where and when to advertise is one of the toughest things for a fitness professional to accomplish. Sure, there are the conventional methods such as placing ads in a newspaper, mass mail-outs, and radio spots; however, these advertising methods are costly and often ineffective.  Social media is the fastest, and can often be the cheapest, way to advertise for those in the fitness business.

An effective advertising approach for fitness professionals is often found in the realm of social media. Personal Trainers base their business model on building personal relationships with individuals in order to transform them physically, mentally, and sometimes even spiritually. So it would seem beneficial to use social media to help strengthen the personal relationship.  Facebook can be used to invite clients and guests to your 5:30am boot camp. Once you have invited clients to follow you on Twitter, in a simple tweet can motivate them to attend sessions and re-tweet to their friends who then become potential clients. Boot camps can be promoted by posting daily pictures on Instagram, as well as Facebook, and Twitter.  The active photographs will motivate current clients and all of their social media followers to continue their fitness regimen. Finally, when the boot camp is over, the Personal Trainer can provide a list of all the exercises performed in the class by ‘pinning’ the workout on Pinterest.  It is even possible to become a Virtual Personal Trainer by utilizing an online business such as Fitzeal.

For those not capitalizing on social media as a way to effective and efficiently market your fitness business to the masses, I advise you to seek help and start using it. Facebook even has it very own marketing page called Facebook Marketing. There are plenty of free and pay-for-use companies that can assist in turning your social media sites into a business platform that can possibly increase your income and professional brand.