Nike has been the top footwear company since its existence in the late 70s, and has made tremendous gains on the technology of performance
shoes, specifically in the running department. In 2007, Nike introduced their
new Flywire technology, a shoe that is supported by strong wires with minimal
weight.
As advanced as the Flywire is, Nike had developed a new
technology called Flyknit. As the name entails, the shoe’s upper looks as
though it’s been knitted by hand. The shoe has a breathable mesh pattern without any
unnecessary seams. This Flyknit concept was developed for road racing shoes to
allow athletes to receive the snuggest
fit possible. The Flyknit Lunar Racer weighs in at 5.6 oz, making it an ideal
lightweight racing shoe for the best marathoners in the world. London’s marathon
silver medalist, Abel Kirui wore the Flyknit racers this past summer, along
with many other top Nike athletes.
Currently, this
technology is also offered in a similar lightweight training shoe, the Flyknit
Lunar 1+. The price tag on these shoes is a bit steep, at $150. However, if
this knitting technology is as strong as the Flywire, it may be well worth it. It
will be interesting to see if Nike uses this technology for other sport
specific footwear as we saw with the Flywire.
For serious runners, there may well be great benefit in this new Flyknit material. Many races are won by split second margins...perhaps the new technology can play a major role in the success of future competitors.
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ReplyDeleteNo running shoe company puts more technology and money into their shoe design program than Phil Knight and Nike. By hiring some of the top names in design and innovation Nike has set themselves apart and have made their competition constantly attempt to catch up. Nike has put itself into a position of not having to show their products in their advertisements and commercials. They display a mindset and an attitude that the consumers desire. After producing this desire in viewers, they back it up with a great product.
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